Here comes the presentation of our team members, and today we start with Hector. We had lots of fun shooting this low key session during rainy yesterday. Lots of fun!
Interview with Hector Hurtado, creative director
What is your role in the team?
I work as creative director for Streetglams and all other projects of graphility. My role is to provide the team with a clear vision and interesting briefs, then encourage them to collaborate and produce their best work. I am also responsible for inspiring fashion designers to showcase their creations with us.
How did you get into creative direction?
I have an ecclectic background in linguistics, development, design, and photography. Differences aside, I am fascinated by high synergies and emergent behaviors: when skilled people get together to create something grand. Yet all groups still need a conductor who can let each member shine while leading the result to something bigger. I do my best to fit that role.
What is your favorite part of the creative process?
I love the ideation. Nothing exists yet, and you put up the first building blocks. But if I had to choose only one part, I guess the end result trumps the rest. Ideas change during the lifetime of a project, but judgement is passed on the end result. It ain’t over till it’s over.
Where does your inspiration come from?
I put my head under a lamp and wait for enlightenment. Sometimes, it hurts a little (laughs).
No seriously, from highly driven people such as Steve Jobs, Dieter Rams or Frank Lloyd Wright; from beautiful works on dribbble or Pinterest; a quest for simplicity; movies, series… I try as much as possible to let go of what I see, to get inspired by a concept without mimicking the implementation.
Share your favorite book or artwork with us.
What other projects are you currently working on?
I am currently head of design and User Experience for a major Belgian startup. I am helping build an innovative application with few limits to my creativity. It is thrilling to be involved in the product development at this early stage.
Do you have a parting advice for our readers?
I would share the same advice I give to my team: focus and drive is more important than any knowledge you previously acquired. In today’s world, most knowledge is a few fingertips away. So, if you want to achieve a goal, keep learning and do what it takes.
Photography: Marta Hurtado
Creative direction: Hector Hurtado